Another case of not realizing what your name really means...

We've all heard the stories about marketing campaigns going horribly wrong due to poorly chosen names. The Chevy Nova was marketed in the spanish speaking world until it was pointed out that it means "No Go" -

http://www.mofo.com/

I doubt they have the street rep to pull the name off...

I love this guy's name

http://www.int.lmanv.com/dislmastor.asp